I asked my long time friend and business colleague Ian Orford for his strategy on marketing.
If your in Network Marketing or the Home Based Business Industry, if your a Solo-entreprenuer working to establish a business, beware of the lie that’s being perpetrated out there by people who want to prey on you, prey on your ‘fear’. They’ll tell you that making a prospect list is wrong, you don’t need to do it. They will tell you ‘its old school’. They will lure you away from developing the true skills that the Millionaire Networkers have developed, that YOU need to develop to be a real success in this industry.
What about Training?
Yes its easier to do the mindless stuff that they promote because they want to sell you their tinpot training or ‘systems’ and turn you, as Ray Higdon says into a ‘system seeking phone hater who believes that a – ‘system’ will take the place of prospecting’ – It won’t, it will turn you into a weak ineffectual Networker with a weak ineffectual business. Yes you can learn to generate leads, yes you can build a relationship with them when its done from a position of strength but if you haven’t developed that strength in the first place it will be a downward spiral with failure as the inevitable consequence.
That’s a bit Harsh
I’m sorry if that sounds harsh, but its the unfortunate truth. If you can’t learn to prospect professionally with a permission based approach and follow through in a professional non-pressured manner AND DO IT DAILY, CONSISTENTLY WITH THE RIGHT MINDSET, then your dead in the water. You may as well go home.
You will never develop a $Six Figure Residual Income. The kind of income that most never attain because they won;t learn the simple skills that are the precursor. And in all my years in the industry its the only thing I have seen that separates the ones that can, from the ones that never do. That’s developing the skills, with no excuses and going thought the fear.
Even if you think you’ve ‘burnt’ your prospects there is a way around that because that’s mostly your fear or excuse, not their bad opinion of you.
I would strongly recommend that you watch Ray’s latest periscope. It’ll give you a boot in the butt
And I hope my post has given you food for thought.
Thank You Ian and Ray.