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Nothing in the World Happens, Until a Sale is Made
Whatever your original motivation, you’re beginning to realise that this programme in which you’re proposing to invest your time and money is actually a “Business”.
Maybe it’s about time you started treating it like one and create a Business Plan.
Some people get confused between a business plan and a marketing plan. A business plan is a living document, a genetic breakdown of where your business is going and where it plans to be in the next 3/5 years. It should crystallize why you’re in business, it says what it is you do for the world, for consumers and for your customers. [Read more…]