You will read too much one-sided opinion on the internet about Banners Broker that’s just uninformed nonsense, I felt I should add some balance.
The so-called “insiders,” who are not much more than bloggers with an opinion trying to rank for a keyword, need some facts.
Even the almighty Google started in a garage.
If any of these critics could speak with real knowledge of how Banners Broker works we could be constructive, but they just show that they really don’t understand the business model.
It’s new and I am going to cover it thoroughly.
What is a Banners’ Broker?
Banners Broker does “what it says on the tin” – it’s a broker in the banner advertising field. A unique broker – unique in that no one else does what they do.
Banners Broker works in a radical different way than has been done before on-line
There is a network of websites and advertising companies that form what is called the “Blind Network”
Note, that I didn’t say – Banners Broker operates within a Blind Network.
They operate within THE Blind Network.
The same Blind Network where millions of advertisers and publishers already work.
The same Blind Network that successfully generates BILLIONS of Dollars, Euros and Pounds of revenue every year.
This isn’t something invented by someone to trick you – it’s how the on-line advertising industry works – (so how can these so called “insiders” be inside anything but their own back-sides?)
Let’s look at magazine advertising.
If you want to put your ad on the front inside cover of Cosmopolitan, you’re going to pay a lot.
How about a front-page advertisement on the UK’s The Sun newspaper? It’s a bit expensive and there’s only just so many of those spaces available.
In the commercial TV world it’s prime time or the Super Bowl. Advertise there? You’re joking.
It’s not cheap. Not the place for the small business to get into the on-line ad world.
The Internet equivalent is having your banner ad on the home page of Yahoo.com ($600,000 per Day), Forbes.com or some other top-tier site.
But what about the small business that wants to advertise online?
If you can’t afford Cosmopolitan, front cover inside, and just want to advertise in the magazine, you’d pay a lot less, but they’d put you where they felt it best fit.
You wouldn’t have control over where you were put in the publication.
Imagine this situation on the Internet.
There are some 500 million websites on-line, give or take. There’s a percentage that a) get enough traffic and b) want to make money hosting advertising on their site. They have the space and they want to rent it out.
This is part of the reason they’re on-line in the first place – to make revenue from their website – any smart website owner knows that advertising is a potentially lucrative part of his income stream.
They go to a broker and if their site qualifies, they can then be a publisher.
All of this available advertising space is bid for at auction and, depending on the amount of visitors to a website, it will command a price – lower prices for lesser traffic sites – higher prices for higher traffic sites.
Google is an example
Google has a programme called AdSense that uses Google’s advertising network. Many, many website owners go to Google and apply to run AdSense advertisements on their websites to earn revenue.
Well, outside of Google, there is a network that is presently controlled by nine major brokers (and many more on the Mobile Blind Network).
They bid for website advertising space. They connect the ad space with the advertiser and then drive traffic to make that space make money.
There’ s lots of money in Internet advertising… according to Price Waterhouse, $31.74 Billion in 2011 (source: IAB Internet Advertising Revenue).
The Blind Network that Banners Broker uses is second tier – not front inside cover of Cosmopolitan or on top of Yahoo.com. Advertisements are placed wherever they’ll work best on smaller websites in the second tier network.
Banner ads are shifting entities that move from site to site, from eye to eye.
If you’ve ever noticed, somehow the Internet tracks your search behavior.
For example, when I look at the BBC’s Weather home page, I see advertisements relating to France, sometimes in French (but then I live in France). If I’ve been searching for Hi-Fi and then go to website X that has banner ads, more than likely I will followed around by banners about Hi-Fi, recording accessories and so on.
But if you went to that same site, you’d get a different banner ad.
Banners are targeted to your demographics and search history. Different advertisements appear in the same space according to who is logged on, from what computer and from where.
So, if you wanted to flip through the entire network of sites, you might find the ad that merchant X placed with advertising company Y somewhere among those trillion pages.
If you want a more, in-depth, understanding of how advertising works on the internet read The Engine that Powers Banners Broker
Banners Broker Business
So, where does Banners Broker fit in?
The owner and CEO, Chris Smith, had the idea in 2010 to tap into these markets in a unique way.
He approached those 9 blind network brokers with a proposition – to create a broker relationship that was unique, innovative… if the idea worked it could revolutionize the Internet advertising world.
They all declined… except one.
One of the medium-sized brokers saw the potential and decided to try it.
This is a concept still in it’s infancy. But guess what?… It’s working.
None of those “informed” opinion makers have a clue.
Chris built the computer algorithm that would sell to us Banners Broker affiliates parcels of that advertising space, which then make money from real advertisements.
His vision is to create a pool of funding that will increase the amount of ad space bid for, i.e. grab a bigger share of the market controlled by the broker and thereby increase revenue.
The front line broker is invoiced by Banners Broker and pay them their part of that earned revenue. Banners Broker pays us, the affiliates, as part of its operating expenses.
Still with me?
Banners’ brokers buy the product of “advertising” inventory from Banners Broker, which the front line broker connects to advertisers.
So the Banners Broker product is… Advertising Impressions.
The end-user – the advertiser (who never sees or hears of Banners Broker) gets ad space that hosts his advertising
The visitors to the various websites where that ads are is displayed see those ads.
McDonalds, for example, don’t go around looking for places to advertise… they go to a broker who has a portfolio of places.
The owners of buildings go to a broker offering their sites to let.
The broker finds the advertisers and the sites, brings the two together and gets paid.
Difficult to see in a virtual word, but that’s how it is.
Then there’s one other very little known trick in the system that makes it work.
In any business, traffic is a commodity. Bricks and mortar businesses depend on people walking by the shop. Traffic is where the money is. Traffic is why Piccadilly Circus or other similar places in cities around the world are packed with very high-priced advertising space.
Traffic equates with income.
So the next part of the jigsaw is that Banners Broker are also partnered with Internet traffic companies – companies that for a fee, send real live visitors to the websites where the ads are.
So, when you purchase advertising inventory, you may also purchases the means to make that ad inventory create revenue, Traffic Packs.
The advertiser pays per view – so every time that ad is put on a web page, in front of a visitor, the advertiser pays the advertising company.
So, everybody gets what they need and want – real visitors, paying advertisers, a website that makes revenue for it’s owner.
If you’ve ever crossed the Pyrenees mountains into Spain via the pass close to Perpignan you may have noticed that at the border crossing in Le Perthus, the French village is somewhat neglected.
Because Spain’s duty on cigarettes, booze and fuel is so much less than that levied by France. People visit La Jonquera from France by the coach load, money in hand, ready to buy (and the French do love their drinks and ciggies)
That’s how traffic works… people come past your shop with money in hand ready to buy. That’s how Banners Broker does it.
All the ingredients are there to create a blossoming business model – an expanding advertising network, lots of affiliates who want a chance to get into the profitable game of internet advertising and the ability to drive of lots of traffic to pay for it all.
So everyone benefits.
The broker has more leverage, the website owners make more consistent money and the smaller advertisers who can’t do Cosmopolitan, front cover, inside, have a place to advertise, which they can afford.
As an affiliate, Banners Broker have provided a vehicle to create a business in the online advertising industry that just didn’t exist before.
Even the traffic company gets a piece of the action.
But why haven’t the “informed insiders” heard of Banners Broker?
Simple, the company doesn’t need to go to Internet advertising trade shows… so of course advertisers and publishers generally have never heard of them.
Because Banners Broker’s clients are you, the affiliates, on one end and the front line broker on the other end… NOT advertising agencies.
Generally Banners Broker doesn’t go near advertisers – except their own growing list of advertising clients, which they feed into the overall blind network.
Banners Broker is a broker. Yes, they have an advertising platform of their own, but the overwhelming bulk of their revenue comes from the blind network.
Banners Broker invoices the front line broker who pays them. Banners Broker then pays its affiliates (you) and then pockets it’s own profit.
But isn’t Banners Broker just another Ponzi Scheme?
What’s a Ponzi scheme anyway? The dictionary defines a Ponzi as:
Ponzi scheme |ˈpänzē|
a form of fraud in which belief in the success of a nonexistent enterprise is fostered by the payment of quick returns to the first investors from money invested by later investors
ORIGIN named after Charles Ponzi (died 1949), who carried out such a fraud (1919–20).
Well, what about Pyramid Sales
Pyramid Sales are defined by:
A system of financial growth achieved by a small initial investment, with subsequent investments being funded by using unrealized profits as collateral.
* short for pyramid scheme.
Banners Broker is neither.
As a Banners Broker affiliate you buy a product – ad inventory – blank advertising space on a website.
You also buy traffic from a traffic broker (Traffic Packs).
You may also buy advertising impressions for your own use in advertising on the same blind network.
If you know what you’re doing, you’ll get that advertising inventory to work, utilising traffic, creating revenue.
If you have real “savoire faire”, you’ll get your own ad campaigns running promoting your own website and products.
You may also sell the advertising and publishing services offered by Banners Broker.
If you wisely shepherd your earnings you can increase your working ad inventory and thereby increase your revenue. If I pay $10 for a piece of ad inventory and make $20, that’s not some outrageous markup.
It costs you $2.50 in traffic to enable that $10’s worth of ad space to make $20. You then pay $10 for another piece of inventory, pay for more traffic and keep it rolling.
You don’t take your “profits” out until you’ve created cash flow in excess of what is required to continue your businesses growth
Just like any other business.
If I just made $7.50 in 3-4 weeks from that inventory, what’s so strange about that?
When I was an Optician (a long time ago, when Opticians were thought to be honourable) we used to buy spectacle frames from the manufacturer for £X. Then we’d mark them up by a factor of 3 (yes, that’s 300%) and add an additional fee for good measure.
If an affiliate learns and uses sales skills – just like any other businessman, he can make small sales commissions from bringing in other affiliates and earn free traffic by way of Sales Credits.
Sadly very few people make money in Multi Level Marketing and those few that do work their butts off. Those few that do have developed sales, communication, leadership and mentoring skills to a high degree.
So the individual makes the model work or fails to make it work. It’s still all up to you in the end.
Is Banners Broker a multi-level marketing fraud?
No, not at all.
Sure, if you introduce people who purchase a Package and/or Panels, BB will give you “Sales Credits” in the form of Traffic Hits for your Panels. In that respect, Banners Broker is generous in giving additional reward to those Affiliates who are willing to help others build a business and so expand the whole network.
But you only get these Sales Credits for people that you’ve introduced. If your referer has a lot of Panels qualified, whatever their colour, you’ll get a lot of Sales Credits. And as their Panel numbers grow in volume so do your Sales Credits.
So what’s unusual about that?
In my first sales job I had a Sales Manager that looked after me. It was his job to make sure I got the training and honed the skills necessary to be a good salesman. It was his job to help me in every way to build my fledgling sales career. The company that employed my Sales Manager paid him an override commission on every sale made by the members in his Sales Team.
My Sales Manager was one of 5 Sales Managers that reported to our Branch Manager. The Branch Manager had a responsibility towards the training and motivation of the Sales Managers and all the Sales people in his branch (amongst other things). As part of his earnings he too received an overriding commission on all the sales made within his branch.
So it is in just about every sales environment in every industry.
In that respect, Banners Broker is no different.
BUT (and there’s often a BUT). Think about it.
By introducing someone to BB you get Sales Credits as they become more successful. So it’s in your interest to help these people…
If that person in turn introduces someone to the business so they too will benefit by that person’s success.
Still with me?
And it’s in your interest to help them as well, because as they benefit, so do you.
Unlike Multi-Level Marketing your business success does not rely upon you introducing someone, who introduces another someone, who introduces yet another, ad infinitum…
The section on Traffic Packs clearly demonstrates…
You don’t need to introduce a single person to have a successful business with Banners Broker.
And Google, Apple and HP all started out in garages…
Google founders Larry Page and Sergey Brin set up their first office in the garage of fellow student Susan Wojcicki – now the company’s vice president of product management.
Every business has to start somewhere.
Remember George Lucas? He approached Hollywood with his ideas… and they all said “No”.
Chris Smith started Banners Broker with an idea, a computer programme and one front line broker who could see the potential. In the two years since, the business has attracted 265,000 affiliates.
Banners Broker is growing like wildfire and starting to catch on.
Seeing this concept work, one of the original resounding “No” brokers – a big one – has now done a double take and reconsidered.
Banners Broker and that new broker are currently bridging their computer systems to do business.
Sometimes it takes a while for a unique model to gain acceptance…
But when they do, if they can survive in the jungle we call business, they can change their industry.
So I’d say…