On August 24rd 2011 the world record for the largest number of attendees on a live seminar broadcast on the internet was awarded by Guiness World Records to HupSpot.
The webinar (seminar on the web) was broadcast from HubSpot’s headquarters in Cambridge, MA, but there were people watching around the world.
The final tally was 10,899 attendees. In addition, there were 31,100 registrants, a new HubSpot record, passing their previous record webinar, which had about 25,000 registrants.
The webinar entitled The Science of Social Media is still available to view on demand.
March 15, 2015
This coming Sunday sees the launch of DS Domination v2.0 and Options Domination.
There are over 100,000 registered accounts with DS Domination.
DSD version 2 brings a raft of new automation and tracking tools and more in depth training videos to reflect the changes in the world of e-commerce: March 15th: Part 3.
Since the announcement made in January 2015 regarding the launch of Options Domination, hundreds if not thousands of people have been registering with DS Domination in an attempt to gain an advantage within the new sister company.
If you want to participate in the webinar you have to be a member of DS Domination. To join CLICK HERE
N.B. You don’t have to join DS Domination in order to become a member of Options Domination. You’ll be able to join Options Domination only after the launch.
So what should the owners of DS Domination do to make sure this webinar breaks the World Record?
- Make sure the topic is compelling
Well it’s being hailed as The Era Of Domination. And since Hitesh Juneja has previously said that this is essentially culminating in what we are declaring as the beginning of a new phase with the next ‘Domination Event’, it’s something you will definitely want to attend.
- Go beyond email invites
They’ll need an astounding 50-60K registrations to break the Guinness World Record. While emailing their extensive database of 100,000 registered DS Domination accounts may be an effective tactic, they’ll need to create a broad promotional campaign across all inbound marketing channels to drive registrations.
- Sometimes Less is More
The folks at DS Domination are obviously experts at optimizing landing pages to drive results. We recommend that the webinar registration page:
- Provides concrete details about the event itself (date, time, time zone, etc.)
- Make it clear whether the event is live only, on-demand, or both
- Highlight what the audience will learn or be able to do after the webinar
- Include the minimum # of form fields required for sales to qualify the lead (5-6 max, if possible)
- Make it easy for your audience to share the event with their social networks
One creative angle that HubSpot used was displaying the number of registrants on the landing page once they reached critical mass. This added credibility and caché to the event, giving people the sense that they were missing out on something big if they didn’t register.
- Get Creative to Drive Attendance
Getting registrants is important for a successful webinar, but getting registrants to actually attend is just as important. As attendance rates decline, marketers must get creative to incentivise people to attend webinars, especially a webinar that may be live only. The Guinness World Record is based on the number of people who attend the webinar, not the number who register, so driving attendance will be a key goal for the DS Domination / Options Domination team.
- Be Prepared for Anything
On a related note, one mix-up that HubSpot encountered on the morning of the big event was a rush of registrants who were confused about how to join the webinar.